Business & investments @ Zerodha

Notes on the next decade

Before getting into specific sectors, I want to share how I look at businesses and why only some of them become good investment opportunities.

01 / First Principles

Why does a business exist?

A business exists to solve a problem a customer will pay for, at a cost lower than what they pay. Fundraising, valuations, and brand campaigns come later.

Whether it stays profitable comes down to supply and demand. If ten others can set up the same supply in six months, competition will eat your margins. You see this with thin software tools and consumer brands using the same contract manufacturers. Everyone ends up spending heavily on marketing just to stay visible.

Good businesses sit where demand is growing, but new supply takes years to build. You rarely find these gaps in macro reports. You find them by going deep into a niche: how the product is made, why current options fall short, and what stops someone from copying it quickly.

Time to Bring New Supply Online

Typical lead time before new capacity works at scale

D2C brand via contract mfg
~6 mos
Thin software / SaaS workflow
6-9 mos
Farm-to-table dairy & cold chain
3-4 yrs
Hospitals, recovery care & hotels
4-5 yrs
CNC machines, grid & propulsion
5-8 yrs
0 yr 2 yrs 4 yrs 6 yrs 8 yrs

The easier it is to add supply, the faster excess returns get competed away into customer acquisition costs.

What makes it an investment?

A good business is not always a good venture investment. Many good businesses can grow comfortably from their own customer cash flows. Outside capital only makes sense when it unlocks something that would not happen otherwise.

  • Paid for without marketing dollars: Customers buy because the product solves a real problem, not for discounts.
  • Supply is the moat: Whether it is village milk collection, soil testing, or five-axis machining, the hard part sits in physical execution rather than ad spend.
  • Upfront effort turns into operating leverage: Building a factory, hospital network, or hardware product is slow early on. Once capacity fills up, unit costs fall and cash flows compound.
  • Inelastic pricing power: Buyers care more about reliability, purity, or uptime than saving 5% on price. That leaves room for healthy margins without price wars.
  • Capital that matches duration: If an engineering or supply chain problem takes six to eight years to solve, you cannot build it with money that needs a quick markup in two years.

How I Look at a Business

Three questions before looking at financial projections

Layer Question What I Look For
1. The Business Why does it exist? A clear problem customers will pay for without discounts.
2. The Niche How hard is supply? Growing demand where new supply takes years of work or trust to build.
3. The Capital Why raise money? Capital goes into capacity, R&D, or distribution that creates real impact.

02 / Household Incomes

The biggest shift in India over the next decade is in household incomes.

In 2020-21, two-thirds of India's 301 million households earned less than ₹5 lakh a year. By 2030-31, the bottom two brackets will shrink in absolute numbers. Around 74 million households will move into the middle class (₹5 to ₹30 lakh), and another 24 million will cross ₹30 lakh.

2020-21 Household Split
35 in 100

households earned above ₹5 lakh a year (102M of 301M total). Only 4 in 100 earned above ₹30 lakh.

2030-31E Household Split
58 in 100

households projected above ₹5 lakh a year (200M of 358M total). 11 in 100 cross ₹30 lakh.

Indian Household Income Slabs

Constant 2020-21 prices • Source: PRICE ICE 360° Survey

301M → 358M Households
Income Group Annual Income 2020-21 2030-31E Share (21 → 31E) 10Y Change
Destitute < ₹1.25 Lakh 45M 20M 14% → 5% -56%
Aspirers ₹1.25L to ₹5 Lakh 154M 138M 52% → 37% -10%
Middle Class ₹5L to ₹30 Lakh 91M 165M 31% → 47% +81%
Rich / Affluent > ₹30 Lakh 11M 35M 4% → 11% +218%
Total India All Households 301M 358M 100% (1.42B → 1.53B) +19%

03 / Tax Filings

Survey projections can be off, so it helps to check them against actual income tax returns.

Between FY21 and FY26, individual tax filings grew from 6.37 crore to 8.22 crore, driven by higher brackets. Filings under ₹5 lakh dropped 20%, while the ₹5 to ₹10 lakh bracket grew 81%. Filers between ₹10 lakh and ₹50 lakh more than doubled to 1.50 crore, and those above ₹1 crore grew 128%.

About 1.62 crore Indians now declare over ₹10 lakh a year, double the number from five years ago. Still, that is just over 1% of our population. The base is growing fast, and it is still early.

Tax Filers Above ₹10 Lakh

Individual returns declaring gross income > ₹10L

FY21 (77.8 Lakh filers)
77.8L
FY26 (1.62 Crore filers)
1.62 Cr (+108%)
0 50L 1.0 Cr 1.5 Cr 2.0 Cr

Includes ₹10L to ₹50L (1.50 Cr), ₹50L to ₹1 Cr (7.64L), and >₹1 Cr (3.86L). Source: CBDT & Income Tax Portal.

Income Tax Filings by Slab

Individual ITRs filed • Source: CBDT & Income Tax Portal

6.37 Cr → 8.22 Cr Filers
Income Slab FY21 Filers FY26 Filers Share (FY26) 5Y Change
Up to ₹5 Lakh 3.47 Cr 2.76 Cr 33.6% -20%
₹5 Lakh to ₹10 Lakh 2.12 Cr 3.84 Cr 46.7% +81%
₹10 Lakh to ₹50 Lakh 72.2 Lakh 1.50 Cr 18.3% +108%
₹50 Lakh to ₹1 Crore 3.95 Lakh 7.64 Lakh 0.93% +93%
Above ₹1 Crore 1.69 Lakh 3.86 Lakh 0.47% +128%
Total Returns 6.37 Cr 8.22 Cr 100.0% +29%

04 / Consumer Scarcity

Once a family crosses ₹10 lakh in annual income, basic needs like grains, clothes, and mobile data are covered. Extra income goes toward a better home, travel, health, clean food, and savings.

When millions of families want these things at once, physical supply struggles to keep up. You cannot build a good hotel, a clean dairy supply chain, or a hospital overnight. Japan in the 1970s, South Korea in the late 1980s, and China after 2008 went through this same shift after crossing $3,000 in per-capita GDP.

India enters this phase with very low physical capacity per person, so the runway to build locally is long.

Hospital Beds per 1,000 People

Inpatient & recovery capacity across Asian economies

India (today)
~1.3 beds
China
~5.0 beds
Japan & South Korea
12+ beds
0 3.5 7.0 10.5 14

Source: WHO & World Bank. A similar gap exists in hospitality: India has ~1.8 lakh branded hotel rooms vs. ~45 lakh in China.

What Changes Past $3,000 Per-Capita GDP

Historical shifts in East Asia vs. India

Country Period GDP / Capita Where Spending Grew Fastest
Japan 1972 to 1980 $2,900 → $9,400 Urban housing, rail travel, quality food, retail banking
South Korea 1987 to 1996 $3,500 → $13,000 Apartments, leisure & hotels, hospitals, financial services
China 2008 to 2017 $3,400 → $8,800 Domestic travel & hotels, diagnostics, protein & dairy, wealth products
India 2025 to 2035E $2,900 → $6,500+ Housing, travel & leisure, clean food, financial services, healthcare

Five niches where supply lags

In each of these areas, demand is growing fast while new supply takes years of land, trust, or execution to add.

  • Housing: Families upgrading from basic apartments want reliable water, power, and open spaces. Good city land with clean titles and trustworthy builders takes years to put together.
  • Travel and Leisure: We have built highways and airports faster than good places to stay. India has about 1.8 lakh branded hotel rooms across the whole country, less than many single cities in Asia. Clean, mid-priced stays near big cities are hard to find.
  • Clean Food: With rising diabetes and lifestyle illness, more families read labels and want clean staples. The hard part is not branding or 10-minute delivery. It is farm sourcing, soil testing, and cold chains that keep milk and produce fresh without preservatives.
  • Financial Services: As households move money from gold and fixed deposits into financial markets, they need simple products and honest advice that does not depend on commissions.
  • Healthcare: As parents age in nuclear families, hospitals alone cannot handle long-term care. We need affordable diagnostics, rehab centers, and home care that keep patients out of hospital beds.

05 / What India Imports Today

Rising incomes show what households will buy. Trade data shows where our factories and infrastructure remain fragile.

Over the last decade, India has set up assembly lines for phones, EVs, solar panels, and medicines. Still, if you look one layer deeper at the metals, chemicals, magnets, and machines feeding those factories, we import almost everything from one or two countries.

Buying from the cheapest global supplier worked when trade was open. Today, countries use export controls on minerals, magnets, and factory tools as leverage. If supply tightens tomorrow, large parts of Indian industry will struggle to run.

Critical Imports in India's Supply Chain

Share of domestic demand met by imports • Source: Ministry of Mines, CSEP, GTRI & IMTMA

60% to 100% Imported
Material / Input Import Share Main Suppliers What Stops If Cut Off
Lithium, Cobalt & Nickel 100% China (refining), Chile, Australia EV batteries, grid storage, electronics
Rare-Earth Magnets (NdFeB) >90% China (~90% global processing) EV traction motors, wind turbines, drones
Solar Wafers & Polysilicon >90% China Domestic solar cell and panel plants
CRGO Electrical Steel ~90% China, Japan, South Korea, Russia Power grid and distribution transformers
Potash & Phosphate Inputs 85-100% Canada, Russia, Jordan, Morocco Fertilizers and farm productivity
Pharma KSMs & Bulk APIs 65-70% China (80-90% in antibiotics) Basic medicines, antibiotics, paracetamol
High-Precision CNC Machines 60-65% Germany, Japan, Taiwan, China Auto, aerospace, and electronics factories

Take power transformers as one example. India needs about 4.0 to 4.5 lakh tonnes of cold-rolled grain-oriented (CRGO) steel every year to build transformer cores. Domestic mills produce less than 50,000 tonnes. The rest has to be imported.

Small input, big hold-up

Often, the imported part is a small fraction of the final product's cost, yet missing it stops the entire line. You cannot ship a ₹12 lakh electric car without ₹3,500 worth of magnets, and you cannot turn on a ₹500 crore solar park without a ₹4 crore transformer.

That cost gap makes buyers care far more about reliable supply than saving a few percent on price.

Component Cost Asymmetry
2% to 25%

of total product cost, yet 100% line-stopping if supply is cut

Imported Input % of Cost Imported Product Held Up
NdFeB Magnets ~2-3% >90% ₹2-15L EV / Wind
CRGO Core Steel ~18-22% ~90% Power Transformer
CNC Controller ~25-30% >80% Precision Machine
Fermentation KSM ~15-20% 80-90% Antibiotic Plant
Project Hold-Up Math
20 to 30 mo

wait time for high-voltage grid hardware and custom tooling

Bottleneck Hardware Unit Cost Wait Time Asset Delayed
220-400kV Transformer ₹4-8 Cr 20-30 mos ₹500 Cr Solar / DC
5-Axis CNC Center ₹2-5 Cr 10-16 mos Aero / Defense Line
Grid Battery (BESS) ₹1.5 Cr/MWh 12-18 mos 24x7 Industrial Power
Space Thrusters ₹1-3 Cr 12-24 mos EO Satellite Launch

06 / Industrial & Sovereign Tech

A country of 1.4 billion people cannot rely on imports for its power grid, factory machines, critical materials, and defense.

You cannot fix these gaps with a software tool or a quick trading business. Solving them takes five to eight years of metallurgy, hardware engineering, and factory testing before large revenues show up. That is why patient capital fits naturally here.

Where Domestic Capacity Is Needed

Replacing critical imports across India's industrial stack

Layer Bottleneck Development Time What Needs to Be Built
Power Grid HV Transformers & Storage 20-30 mo wait Grid storage, transformers, fire-safety materials, commercial clean power
Metals & Motors Rare-Earths & Electrical Steel 4-7 yr R&D Rare-earth-free motors, mineral refining, battery recycling
Factory Tools CNCs, Spindles & Test Rigs 5-8 yr R&D Multi-axis CNCs, actuators, inspection systems, industrial robotics
Space & Defense Satellites & Propulsion 5-8 yr R&D Earth observation satellites, solid propulsion, navigation sensors

Four areas to build at home

Pure assembly works only when global supply chains stay cheap and calm. Domestic engineering works in calm times, and matters even more when trade tightens.

  • The Power Grid: Setting up solar plants is no longer the main bottleneck; moving and storing that power is. As EVs, factories, and data centers grow, India needs grid batteries, transformers, fire-safety materials, and simpler ways for factories to buy clean power.
  • Engineering Around Missing Materials: Where India lacks local deposits of rare earths or lithium, there are two options: build refining and recycling capacity at home, or design products that do not need the imported material—like motors built without rare-earth magnets.
  • Factory Machines: Walk through an Indian factory making electronics or auto parts today, and almost all the CNC machines, spindles, and testing rigs are imported. Building precision factory tools in India is a multi-decade opportunity.
  • Space and Defense: Imported hardware gets cut off right when you need it most. India needs domestic teams building satellites, radar sensors, and rocket propulsion from scratch.

Why Domestic Engineering Wins in More Worlds

Comparing import-reliant assembly vs. deep domestic capacity across scenarios

World / Scenario Import-Reliant Assembly Domestic Deep Engineering
1. Open Trade & Calm Supply Works, but low margins due to easy competition Wins on local customization, faster service & freight savings
2. Tariffs & Rupee Depreciation Imported BOM costs rise and squeeze margins Strong pricing umbrella against pricier imports
3. Export Controls on Minerals Factory lines stall waiting for foreign permits Wins via local refining, recycling, or magnet-free designs
4. Global Shortage (24-Mo Wait) Indian buyers placed at the back of global queues Captures long-term domestic order books at healthy margins

If you are building or thinking about any of these areas, I would love to chat. Write to me at dinesh@zerodha.com, or reach out on LinkedIn or X.

Leave a note

Notes left here are batched and sent to my inbox every evening at 6:00 PM